The Journal

Unraveling the Luxury of Cotton: Supima™ vs. Egyptian Cotton

In the world of high-quality textiles, cotton is not just cotton. Among the premium varieties, Supima™ and Egyptian Cotton stand out as the epitome of luxury and comfort. However, they are distinct...

How We Choose Our Knitwear Colors

While everyone begins getting ready for the warmer weather, our team starts the long climb to create next year's fall/winter line. So, we thought we would give you a sneak peek into how we go about...

Vogue - January Edition Designer Profiles

Vanity Fair - Holiday Edition Appearance

Pura Cashmere makes an appearance in the Vanity Fair Holiday Guide

Featured in Vanity Fair - Nov. 2022

Is Cashmere Worth It? Finding Quality Cashmere Sweaters

When you hear the word cashmere, you instantly think of a soft, cozy, warm material, a luxury item made from natural materials. But did you know that the price of cashmere fell by 50% during the p...

How to Wear a Cashmere Wrap

Wraps are an essential closet component for all women. There’s nothing more comfortable (or chic!) than a cashmere wrap or shawl. These cashmere wraps are highly versatile and can even substitute f...

How to Make the Most of your Spring and Summer Sweaters

We’re in that weird time of year when Mother Nature doesn’t seem to want to make up her mind. One day it’s chilly and rainy; the next, it’s warm enough to hit the pool. All the back and forth can b...

Maintaining Cashmere: It’s Not As Difficult As You Think

We’ve all seen the dreaded words on the tag before: Dry Clean Only. Maybe you’ve even put a sweater back on the shelf, deciding not to buy it because of the care requirements. But wool, cashmere an...

The Ultimate Guide to Buying Cotton Sweaters

We know, we know…the sun is finally shining, and spring has finally sprung. The last thing you probably want to be reading about is sweaters. But wait—there’s valuable information to be had when it...