At Pura Cashmere, we are committed to mindful and thoughtful living. That means we care about the impact our clothing has on the environment, our suppliers, our manufacturer, and our customers.
Our yarns are sourced compassionately and ethically from all over the world using sustainable practices to minimize the impact on the environment. We ensure our suppliers pay fair wages to the herders, which allows them to maintain these sustainable practices. And we put the highest priority on the ethical treatment of the animals.
Our cashmere is sourced from four farming regions in Inner Mongolia—Chifeng, Xilingol, Ordos, and Bayannur—which are known for their excellence and their heritage as multi-generational herding communities. The strict control of herd sizes creates a sustainable balance between the environment and the herders, and regular inspections ensure the ethical treatment of animals. We always adhere to the three well-established principles of ethical cashmere production: supporting cashmere farmers to secure a sustainable source of income, protecting the environment, and ensuring animal welfare.
Our wool is sourced from places like Italy and Australia. In Australia, the ranchers use a progressive approach to manage their lands and treat and care for the sheep. These ranchers have earned the Responsible Wood Standard certification, and the yarn manufacturer offers complete transparency in the supply chain. We also source some of our spun wool from a world-famous Italian firm that has been producing renowned merino wools for over 200 years.
We use SUPIMA™ cotton for all of our cotton products. SUPIMA™ is considered the world's finest cotton, sourced from the United States, using regenerative soil principles, organic fertilizers, and natural biological pest management. This results in a 98 percent reduction in water pollution and a 94 percent reduction in greenhouse gas emissions compared to conventional cotton growing methods.
Our premium yak fiber is sourced from semi-nomadic herding communities living on the highest plateaus in the world in Tibet and western China. Yaks have efficient digestive systems that emit fewer greenhouse gases—including methane, carbon dioxide, and nitrous oxide—than other livestock. Their nomadic lifestyle prevents overgrazing, and their feeding style of gently grazing without pulling up roots aligns with grassland conservation initiatives. Pura Cashmere has committed 1 percent of our revenue from items made of yak fibers towards reinvesting in these herders and communities.
To turn these exquisite yarns into equally stunning knitwear, we work with factories that pay fair market wages and have been retooled to minimize the use of water and chemicals in the manufacturing process.
Once the finished knitwear is in our hands, we continue to minimize our environmental impact by using recyclable packaging as much as possible. Our products are packaged in reusable storage bags that protect them during shipping and then can be used to store knitwear during the off-season. We choose shipping carriers with carbon offsets and always try to use aggregated shipping methods, meaning we don’t split shipments or use oversized packaging unless absolutely necessary.
Our soon-to-be-released ECO EarthColors collection will feature knitwear made with natural dyes made from rosemary, beets, and other plants that create warm and earthy hues, along with a range of undyed styles for the ultimate environmentally friendly knitwear.
And that’s just the beginning. At Pura Cashmere, we will always be looking for new ideas, technology, and sources that help us make our world a better place—and improve the quality of life for both our suppliers and our customers.
To turn these exquisite yarns into equally stunning knitwear, we work with factories that pay fair market wages and have been retooled to minimize the use of water and chemicals in the manufacturing process.
Once the finished knitwear is in our hands, we continue to minimize our environmental impact by using recyclable packaging as much as possible. Our products are packaged in reusable storage bags that protect them during shipping and then can be used to store knitwear during the off-season. We choose shipping carriers with carbon offsets and always try to use aggregated shipping methods, meaning we don’t split shipments or use oversized packaging unless absolutely necessary.
Our soon-to-be-released ECO EarthColors collection will feature knitwear made with natural dyes made from rosemary, beets, and other plants that create warm and earthy hues, along with a range of undyed styles for the ultimate environmentally friendly knitwear.
And that’s just the beginning. At Pura Cashmere, we will always be looking for new ideas, technology, and sources that help us make our world a better place—and improve the quality of life for both our suppliers and our customers.
