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Fit-First Design. Responsibly Made. Enduringly Soft.

Sustainability at Pura Cashmere

We design from the body outward—balancing proportion, seam placement, and structure—then choose fibers that perform over years of wear: exceptional cashmere, American-grown SUPIMA™ cottons, washed linens, and thoughtful blends. We produce in considered runs, prioritize low-impact processes and minimal packaging, and use recycled or lower-impact synthetics only when they meaningfully improve durability and shape retention. The result: modern layers you’ll reach for again and again.

Our Practices

Sustainable Sourcing

We partner with spinners, mills, and cut-and-sew teams that share our standards for animal welfare, land stewardship, and safe working conditions. We forecast thoughtfully and produce in considered runs to avoid overproduction—prioritizing enduring essentials over short-lived trends.

Low-Impact Manufacturing

Fully fashioned knitwear keeps cutting waste low. For wovens, we rely on efficient patterning and careful markers. Our dye houses follow responsible chemistry and water-management practices, and small-batch production helps us maintain quality while limiting excess. We’re steadily increasing traceability from yarn to finished garment.

Environmentally Conscious Materials

We choose fibers that perform beautifully over time—because longevity is the most sustainable outcome. Our core materials include fine-micron, long-staple cashmere; 100% American-grown SUPIMA™ cottons; washed linens that soften with wear; and thoughtful blends for handfeel and performance. When synthetics are necessary for durability or shape retention, we use them sparingly and prioritize recycled or lower-impact options.

How We Make & Move

Thoughtful Processes

From yarn to finishing, we focus on methods that minimize waste and conserve resources. Fully fashioned knits reduce cutting waste; for wovens, we use efficient patterning and tight markers. Responsible dyeing and careful quality checks help us keep what matters—handfeel, colorfastness, and durability—while cutting what doesn’t.

Smarter Packaging

Orders leave our studio in minimal, recyclable materials, with protective storage bags designed to be reused season after season. We continue to phase down unnecessary inserts and explore lower-impact options where protection and presentation still meet our standards.

Lean Logistics

We forecast and ship in considered runs, consolidate where possible, and continually review routes and modes to reduce unnecessary transport. The goal is simple: deliver efficiently, protect the product, and keep our footprint—and excess—low.

Goals & Progress

Practical Commitments we are tracking

We focus on improvements that matter over time and report on them annually.

Materials. We’re expanding the share of styles made with SUPIMA™ across our cotton program—prioritizing extra-long-staple quality for strength, softness, and longevity.

Production & Inventory. Smarter forecasting and smaller, more frequent production runs help us reduce excess inventory and overproduction while keeping quality high.

Packaging. We’re phasing down virgin poly in protective packaging where feasible, testing recycled and lower-impact options without compromising product protection.

Traceability. We’re deepening yarn-to-garment visibility with key partners and improving documentation so customers can better understand how pieces are made.

Transport. We keep air freight to a minimum and consolidate shipments where possible, choosing lower-impact modes when timelines allow.

We’ll publish a brief update on this page each year summarizing progress and next steps.

Updated: August 2025

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