KNITTED FOR THE TURN
First Layers
Cotton that holds its shape through August. Cashmere for what follows.
WHERE FALL STARTS
One neckline. Three finishes.
Plain, tipped, ribbed. The same cashmere, finished three ways — one to layer under, one with the stripe at the cuff, one heavy enough to wear on its own. From $315.
Our Philosophy
What Really Matters.
At Pura, we believe the things that really matter are learned over time. Passed down through generations. Shaped by experience. Refined through years of practice.
What really matters is how it feels. What really matters is what lasts.
As Seen In
COLOR BLOCK CASHMERE
Cashmere Contrast Crew
The color block crew, in Navy and Orange. Cashmere that holds its shape at the cuff and hem, worn from the first morning it turns.
How it moves with you
Videos from the people wearing it - customers, models, and the studio. Not styled, not staged. Just how it sits, how it moves, and how it looks on a real morning.
New Arrivals
Just landed.
The first of the fall delivery. More lands through September, added as it arrives.
STYLE GUIDES
Tips for wearing it well.
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