INTRODUCTION
Pura Cashmere is wholly owned and operated by Windus LLC. and provides high quality, curated fashion content and goods. Our Privacy Policy ("Privacy Policy") is designed to help you understand how we collect, use, share your personal information, and assist you in exercising the privacy rights available to you.
SCOPE
This Privacy Policy applies to personal information processed by us in our business, including on our websites, mobile applications, and other online or offline offerings that link to this Privacy Policy, including Pura Cashmere.
I. PERSONAL INFORMATION WE COLLECT
The categories of personal information we collect depend on whether you are a customer, user, applicant, or visitor, and the requirements of applicable law.
Information You Provide to Us
Purchases or Account Creation: When you purchase items from us or create an account on our Site, we may collect your name, email address, shipping address, billing address, phone number, birthdays, and payment information.
Communications with Pura Cashmere: We collect personal information from you such as email address, phone number, birthday or mailing address when you request information about our services, register for our newsletter or loyalty/rewards program, request customer or technical support, apply for a job or otherwise communicate with us.
Surveys: We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information, including personal data.
Social Media Content: We may offer forums, blogs, look stores, reviews, or social media pages. Any content you provide on these channels will be considered "public" and is not subject to privacy protections.
Registration for Sweepstakes or Contests: We may run sweepstakes and contests. The contact information you provide may be used to reach you about the sweepstakes or contest and other promotional, marketing, and business purposes, if permitted by law. In some jurisdictions, we are required to share information on winners publicly.
Information Collected Automatically or From Others
Automatic Data Collection: We may collect certain information automatically when you use our Site. This information may include your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising, and other unique identifiers, details about your browser, operating system or device, location information, Internet service provider, pages that you visit before, during and after using the Site, information about the links you click, and other information about how you use/interact with the Site. Information we collect may be associated with accounts and other devices.
In addition, we may automatically collect data regarding your use of our sites, such as the types of content you interact with and the frequency and duration of your activities. We may combine your information with information that other people provide when they use our Site, including information about you when they tag you.
Cookies, Pixel Tags/Web Beacons, Analytics Information, and Interest-Based Advertising technologies
We, as well as third parties that provide content, advertising, or other functionality on the Site, may use cookies, pixel tags, local storage, and other technologies ("Technologies") to collect information through the Site automatically. Technologies are primarily small data files placed on your computer, tablet, mobile phone, or other devices that allow us and our partners to record specific information whenever you visit or interact with our Site.
Cookies: Cookies are small text files placed in visitors' computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the services may not work correctly.
Pixel Tags/Web Beacons: A pixel tag (also known as a web beacon) is a piece of code embedded in the Site that collects information about users' engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a specific advertisement.
Analytics: We may also use Google Analytics and other service providers to collect information regarding visitor behavior and visitor demographics on our Services.
For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.
You can opt-out of Google's collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.
Information from Other Sources: We may obtain information about you from other sources, including third-party services and organizations, to supplement the information you provide. For example, if you access our Services through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect information about you from that third-party application that you have made public via your privacy settings. The information we collect through these services may include your name, user identification number, user name, location, gender, birth date, email, profile picture, and contacts stored in that service. This supplemental information allows us to verify the information you have provided to us and enhance our ability to provide you with information about our business, products, and services.
II. HOW WE USE YOUR INFORMATION.
We use your information for a variety of business purposes, including to:
Fulfill our contract with you and provide you with our services, such as:
Analyze and improve our services according to our legitimate interest, such as:
Provide you with additional content and Services, such as:
Use De-identified and Aggregated Information: We may use personal information and other data to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, and information about the computer or device from which you access our Site or other analyses we create.
Share Content with Friends or Colleagues: Our Services may offer various tools and functionalities. For example, we may allow you to provide information about your friends through our referral services. Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to visit/use our site/services.
We Use Automatic Collection Technologies: We, as well as third parties that provide content, advertising, or other functionality on the Site, may use cookies, pixel tags, local storage, and other technologies to collect information through the Site automatically. Our uses of these technologies fall into the following general categories:
Cross-Device Tracking: Your browsing activity may be tracked across different websites and different devices or apps. For example, we may attempt to match your browsing activity on your mobile device with your laptop's browsing activity. Our technology partners may share data, such as your browsing patterns, geo-location, and device identifiers. They will match the information of the browser and devices that appear to be used by the same person.
Notice Regarding Third Party Websites, Social Media Platforms, and Software Development Kits.
The Site may contain links to other websites, and other websites may reference or link to our website or other services. We do not control these other websites. We encourage our users to read the privacy policies of each Site and application with which they interact. We do not endorse, screen or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.
Our Site may include publicly accessible blogs, forums, social media pages, and private messaging features. Using such services, you assume the risk that the personal information provided by you may be viewed and used by third parties for any number of purposes. In addition, social media buttons such as Facebook, Pinterest, and Instagram (that might include widgets such as the "share this" button or other interactive mini-programs) may be on our Site. These features may collect your IP address, which page you are visiting on our Site, and set a cookie to enable the feature to function correctly. These social media features are either hosted by a third party or hosted directly on our Site. Your interactions with these features apart from your visit to our Site are governed by the privacy policy of the company providing it.
We may use third-party APIs and software development kits ("SDKs") as part of our Site's functionality. APIs and SDKs may allow third parties, including analytics and advertising partners, to collect your personal information for various purposes, including to provide analytics services and content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.
III. DISCLOSING YOUR INFORMATION TO THIRD PARTIES.
Except as provided below, we do not share your personal information.
For a list of the categories of personal information we have disclosed about consumers for a business purpose in the past 12 months, please contact us directly.
We have not sold consumers' personal information in the preceding 12 months.
Service Providers: We may share any personal information we collect about you with our third-party service providers. The categories of service providers (processors) to whom we entrust personal information include IT and related services, information and services; payment processors; customer service providers; and vendors to support the provision of the Site.
Business Partners: We may provide personal information to business partners with whom we jointly offer products or services. In such cases, our business partner's name will appear along with ours.
Affiliates: We may share personal information with our affiliated companies and brands.
Advertising Partners: Through our Site, we may allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). We may also combine and share such information and other information (such as demographic information and past purchase history) with third-party advertising partners. These advertising partners may use this information (and similar information collected from other websites) to deliver targeted advertisements to you when you visit third party websites within their networks.
This practice is commonly referred to as "interest-based advertising" or "online behavioral advertising." We may allow access to other data collected by the Site to share information that may be useful, relevant, valuable, or otherwise of interest. If you prefer not to share your personal information with third-party advertising partners, you may follow the instructions below.
Disclosures to Protect Us or Others: We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to:
Disclosure in the Event of Merger, Sale, or Other Asset Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.
You agree that all information processed by us may be transferred, processed, and stored anywhere in the world, including but not limited to, the United States or other countries, which may have data protection laws that are different from the requirements where you live. We have taken appropriate safeguards to require that your personal information remain protected and require our third-party service providers and partners to have appropriate protection. Further details can be provided upon request.
IV. YOUR CHOICES.
General
You have certain choices about your personal information. Where you have consented to the processing of your personal information, you may withdraw that consent at any time and prevent further processing by contacting us as described below. Even if you opt-out, we may still collect and use non-personal information regarding your Site's activities and other legal purposes, as described above.
Email and Telephone Communications
If you receive an unwanted email from us, you can use the unsubscribed link found at the bottom of the email to stop receiving future emails. Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding us and our Site, and you will not be able to opt-out of those communications (e.g., communications regarding the Site or updates to our Terms or this Privacy Policy).
We process requests to be placed on do-not-mail, do-not-phone, and do-not-contact lists required by applicable law.
Mobile Devices
We may send you a push notifications through our mobile application. At any time, you may opt-out from receiving these types of communications by changing the settings on your mobile device. We may also collect location-based information if you use our mobile applications. You may opt-out of this collection by changing the settings on your mobile device.
"Do Not Track."
Do Not Track ("DNT") is a privacy preference that users can set in specific web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
Cookies and Interest-Based Advertising.
You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy, at
To separately make choices for mobile apps on a mobile device, you can download DAA's AppChoices application from your device's app store. Alternatively, for some devices you may use your device's platform controls in your settings to exercise choice. Please note you must separately opt out in each browser and on each device. Advertisements on third party websites that contain the AdChoices link may have been directed to you based on information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt out of the advertising partners' use of this information for interest-based advertising purposes.
Your Privacy Rights
In accordance with applicable law, you may have the right to:
If you would like to exercise any of these rights, please contact us as set forth below. We will process such requests in accordance with applicable laws. To protect your privacy, we will take steps to verify your identity before fulfilling your request.
V. DATA RETENTION.
We store the personal information we receive as described in this Privacy Policy for as long as you use our Site or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.
VI. SECURITY OF YOUR INFORMATION
We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unintentional disclosure.
By using the Site or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system's breach, we may attempt to notify you electronically by posting a notice on the Site, by mail or by sending an email to you.
VII. CHILDREN'S INFORMATION
The Site is not directed to children under 17 (or other age as required by local law), and we do not knowingly collect personal information from children. If you learn that your child has provided us with personal information without your consent, you may contact us as set forth below. If we learn that we have collected any personal information in violation of applicable law, we will promptly take steps to delete such information and terminate the child's account.
VIII. OTHER PROVISIONS.
SUPERVISORY AUTHORITY
If you are located in the European Economic Area or the UK, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.
CHANGES TO OUR PRIVACY POLICY
We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use the Site after the new Privacy Policy takes effect.
This Messaging Service Privacy Policy explains how Pura cashmere (hereinafter, "Pura Cashmere," "We," "Us," "Our") collects, uses, and shares personal information about you in relation to Our text message marketing program (the "Messaging Service"). This Messaging Service Privacy Policy supplements Our Primary Privacy Policy. For more details, see the section titled "Primary Privacy Policy" below.
Changes to the Messaging Service Privacy Policy
We may revise this Messaging Service Privacy Policy from time to time in our sole discretion. If there are any material changes to this Messaging Service Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Messaging Service Privacy Policy if you continue to use the Messaging Service after the new Messaging Service Privacy Policy takes effect.
Personal Information We Collect
When you sign up for the Messaging Service, We collect personal information such as your name, phone number, and email address. When you use the Messaging Service to send or receive messages, We collect communications metadata (e.g., the time/date a message was sent or received) and the contents of any communications you send or receive via the Messaging Service.
We may also collect information about you using cookies or similar technologies on Our website or other digital properties. Cookies are small text files placed on device browsers that store preferences and facilitate and enhance your experience. Cookies enable personalization of your experience via the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders).
If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, We will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your personal information if you contact Us with questions about the Messaging Service or for customer service.
Use of Personal Information
We use your information to deliver, analyze, maintain and support the Messaging Service. We may also use your information to enhance the Messaging Service features and customize and personalize your experiences on the Messaging Service.
We may use your personal information to generate aggregated and/or de-identified information. Aggregated and/or de-identified information is not personal information and may be shared with any third party, including advertisers, promotional partners, and sponsors.
Sharing of Personal Information
We may share your personal information as contemplated in Our primary privacy policy, if you consent to Us doing so, as well as in the following circumstances:
Accurate Information
When you complete forms online or otherwise provide Us information in connection with the Messaging Service, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Messaging Service for an ulterior purpose, We may refuse you access to the Messaging Service and pursue any appropriate legal remedies.
Choices and Controls
Text messages may be sent via an automatic telephone dialing system. Consent to receive automated marketing text messages is not a condition of any purchase. You can opt-out of receiving further commercial text messages via the Messaging Service by responding to any of Our text messages with any of the following replies: STOP, END, CANCEL, UNSUBSCRIBE, or QUIT. For additional opt-out information, please review Our Terms of Service.
Customer Care
If you are experiencing any problems with the Messaging Service, please visit https://puracashmere.com and submit the form with details about your problem or your request for support, or email support@puracashmere.com.
Supplemental California Privacy Notice
This Supplemental California Privacy Notice only applies to Our processing of personal information via the Messaging Service that is subject to the California Consumer Privacy Act of 2018 ("CCPA"). The CCPA provides California residents with the right to know what categories of personal information We have collected about them and whether We have disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below:
| Category of Personal Information Collected by Us | Categories of Third Parties Personal Information is Disclosed to for a Business Purpose |
|---|---|
| Identifiers | • Service providers |
| Personal information categories listed in Cal. Civ. Code § 1798.80(e) | • Service providers |
| Commercial information | • Service providers |
| Internet or other electronic network activity | • Service providers |
| Inferences drawn from other personal information to create a profile about a consumer | • Service providers |
The categories of sources from which We collect personal information and Our business and commercial purposes for using personal information are set forth above and in Our primary privacy policy.
Additional Privacy Rights for California Residents
Individual Rights under the CCPA.
The CCPA provides California residents with the right to request:
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact Us at support@puracashmere.com. We will process such requests in accordance with applicable laws.
"Sales" of Personal Information under the CCPA. For purposes of the CCPA, unless otherwise stated in Our primary privacy policy, We do not "sell" personal information, nor do we have actual knowledge of any "sale" of personal information of minors under 16 years of age.
Non-Discrimination. California residents have the right not to receive discriminatory treatment by Us for the exercise of their rights conferred by the CCPA.
Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, please contact Us at support@puracashmere.com.
Verification. When you make a request, We will ask you to provide sufficient information that allows Us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include confirming the email address or phone number associated with any personal information We have about you.
Primary Privacy Policy
By signing up to receive text messages from us, you also agree to Our Primary Privacy Policy. This Messaging Service Privacy Policy is strictly limited to the Messaging Service and does not limit or restrict any other privacy policy(ies) that may govern the relationship between you and Us in other contexts.
X. CONTACT US.
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to submit a request to exercise your rights as detailed in this Privacy Policy, please contact us at:
Pura Cashmere
25571 Fort Meigs Rd
Suite D
Perrysburg, Ohio 43551
support@puracashmere.com
