Lifestyles

Women's Fall Fashion Trends: The Timeless Striped Cotton Sweater

There’s something about the first crisp day of fall that makes you want to reach for a striped cotton sweater. The air turns cool, the light softens, and suddenly those lightweight layers you lived...

Cashmere Travel Set: Wrap & Cashmere Travel Essentials

A well-curated cashmere travel set turns the challenges of modern travel into an exercise in comfort and style. More than just warm layers, these pieces are adaptable tools—perfect for a red-eye fl...

Why Is Cashmere So Expensive? Reasons Why Cashmere Is Costly

Short answer: Cashmere is expensive because the raw fiber is scarce, the yield per goat is tiny, and the path from mountain to sweater is painstaking. A cashmere goat produces only a few ounces of ...

A Sensory Guide: What Cashmere Feels Like and How to Identify High-Quality Fiber

What does real cashmere feel like? How can you tell if it's truly exceptional? At Pura Cashmere, we’ve spent decades sourcing the finest fibers and designing pieces that feel as good as they look. ...

How to Care for and Maintain Your Cashmere

Investing in cashmere means more than adding softness to your wardrobe, it’s about choosing well-crafted pieces that become part of your daily life, while supporting a more mindful, sustainable way...

Top 5 Best Summer Sweaters for Women in 2025: Lightweight & Stylish Picks

Summer sweaters are an easy solution to the season’s unpredictable shifts—morning breezes, late-night patio dinners, or an overactive thermostat. These light layers are designed to move with you, o...

Too Hot for Cashmere? Not Anymore! Why It Belongs in Your Summer Wardrobe

Who says summer style can’t be serene, soft, and undeniably chic? Angelina Jolie affirmed this! We (absolutely) love how she paired a camel-toned cashmere sweater with a flowing white skirt and min...

Conde Nast Traveller - April 2025 Travelers Gifts

We’re thrilled to share that Pura Cashmere has been featured in the latest April issue of Condé Nast Traveler as one of the top gifts for the on-the-move traveler.

Unraveling the Luxury of Cotton: Supima™ vs. Egyptian Cotton

In the world of high-quality textiles, cotton is not just cotton. Among the premium varieties, Supima™ and Egyptian Cotton stand out as the epitome of luxury and comfort. However, they are distinct...

Fall 2022 Knitwear Sweater Color Trends & Our Process

While everyone begins getting ready for the warmer weather, our team starts the long climb to create next year's fall/winter line. So, we thought we would give you a sneak peek into how we go about...