Investing in cashmere means more than adding softness to your wardrobe, it’s about choosing well-crafted pieces that become part of your daily life, while supporting a more mindful, sustainable way of dressing. At Pura Cashmere, our fibers are carefully selected for their exceptional quality, but even the finest cashmere deserves gentle care to maintain its warmth and lived-in ease for years to come.

Understanding Quality

Not all cashmere is created equal. Our commitment to excellence begins with the fiber itself.

Our Standards:

• 34–38mm average fiber length for superior durability
• ≤15.5 microns fineness for unmatched softness

The Foundation of Care

Proper care preserves not just the beauty of your cashmere but also its ability to soften with wear and become more beautiful over time. The key is understanding that cashmere is a natural fiber that responds best to gentle treatment, just as it’s designed to move naturally with your daily rhythm.

Our Philosophy:

Just as we design each piece with intention, caring for cashmere requires the same mindful approach. It’s not about rigid rules, it’s about understanding the fiber’s nature and treating it with the respect it deserves.

Washing Your Cashmere

While many assume dry cleaning is the only safe option, high-quality cashmere can benefit from gentle hand washing, which preserves the natural oils that keep fibers soft and supple.

Dry Cleaning (Recommended)

For the most reliable results, professional dry cleaning remains our preferred method. A skilled cleaner who understands cashmere will use gentle processes that maintain the fiber’s integrity.

Key Guidelines:

• Frequency: Dry clean every 5–10 wears or when exposed to perspiration or spills.
• Choose Wisely: Seek cleaners experienced with fine wool and cashmere garments.

Hand Washing (When Preferred)

For those who prefer the control of home care, hand washing can be effective when done with patience and the right approach.

Step 1: Prepare

Fill a clean basin with cool water and add a gentle wool detergent specifically formulated for cashmere.

Step 2: Soak

Submerge your garment and gently swish to distribute the detergent. Let it soak for up to 30 minutes and avoid twisting or wringing.

Step 3: Rinse

Drain the soapy water and refill with fresh, cool water. Rinse gently and press out water with your hands instead of wringing.

What to Avoid:

• Hot water
• Harsh detergents
• Enzyme-based cleaners

These can cause shrinkage, fading, or fiber damage that’s often irreversible.

Drying with Care

How you dry your cashmere is just as important as how you wash it. The goal is to maintain the garment’s natural shape while allowing moisture to evaporate gently.

The Right Method:

• Surface: Lay your garment flat on a clean, dry towel. Gently reshape to its original form.
• Location: Choose a spot away from direct sunlight, heat sources, and high-traffic areas.
• Patience: Allow 24 to 48 hours for complete drying. Rushing this process can lead to uneven drying or damage.

Understanding Pilling

Pilling—those small, fuzzy balls that appear on the surface—is normal and expected with soft, high-quality cashmere. It occurs when loose surface fibers rub together in areas of frequent friction, such as underarms, sides, cuffs, and necklines.

Our cashmere collections are designed with long-staple yarns and tightly spun fibers to reduce pilling and extend the life of every garment. Heavier-gauge knits and multi-ply styles also tend to resist pilling more than lighter, looser ones.

Managing Pilling

Gentle Removal: Use a cashmere comb or fabric shaver, working gently in one direction.
Prevention: Rotate your pieces between wears, layer thoughtfully to reduce friction, and be mindful of bags and accessories that rub against the fabric.

Storage and Seasonal Care

Proper storage extends the life of your cashmere and keeps it ready for whenever you reach for it next.

Essential Storage Tips:

• Fold, Don’t Hang: Always store cashmere folded to prevent stretching.
• Breathable Storage: Use cotton or linen garment bags for long-term storage to allow air circulation.
• Natural Protection: Cedar blocks or lavender sachets provide gentle moth deterrence without harsh chemicals.
• Clean Before Storing: Always clean pieces before long-term storage to remove any attractants for moths or other pests.

When it’s time to pack knits away, consult The Proper Storage and Care of Cashmere for a step-by-step checklist that keeps every piece pristine until next season.

Sustainability Commitment

We work closely with trusted herding communities, supporting humane practices and protecting the delicate environments where our fibers originate.

For a deeper look at the ethical story behind every stitch, explore Is cashmere cruelty free and see how responsible herding shapes our sustainability standards.

A Living Investment

Your cashmere is meant to be part of your daily life, not tucked away for special occasions. With mindful care, each piece softens, grows more beautiful, and becomes uniquely yours. At Pura Cashmere, we believe that understanding your garments is part of the joy of owning them. When you care for your cashmere intentionally, you’re not just preserving fabric, you’re nurturing pieces that accompany you through countless moments, each adding to their story and yours.