Best-Sellers
Year Round Knits redefined:
Cotton Fisherman Hoodie
Embrace the ultimate in comfort and style. experience the unmatched softness of 100% SUPIMA™ cotton hoodie, thoughtfully designed and a foundational piece of anyones wardrobe.
Quiet Confidence
Modern Layers, Enduring Essentials
Real Style, Real People
See how real people bring Pura to life with videos from our community, models, and behind-the-scenes moments pulled from across social media.
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Worn Well
Expert tips, styling guides, and lifestyle stories for your most-worn knits.
Why Is Cashmere So Expensive? Reasons Why Cashmere Is Costly
Short answer: Cashmere is expensive because the raw fiber is scarce, the yield per goat is tiny, and the path from mountain to sweater is painstaking. A cashmere goat produces only a few ounces of ...
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A Sensory Guide: What Cashmere Feels Like and How to Identify High-Quality Fiber
What does real cashmere feel like? How can you tell if it's truly exceptional? At Pura Cashmere, we’ve spent decades sourcing the finest fibers and designing pieces that feel as good as they look. ...
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How to Care for and Maintain Your Cashmere
Investing in cashmere means more than adding softness to your wardrobe, it’s about choosing well-crafted pieces that become part of your daily life, while supporting a more mindful, sustainable way...
Read how to care for and maintai...