Best-Sellers
Year Round Knits redefined:
Cotton Fisherman Hoodie
Embrace the ultimate in comfort and style. experience the unmatched softness of 100% SUPIMA™ cotton hoodie, thoughtfully designed and a foundational piece of anyones wardrobe.
Quiet Confidence
Modern Layers, Enduring Essentials
Real Style, Real People
See how real people bring Pura to life with videos from our community, models, and behind-the-scenes moments pulled from across social media.
As Seen In
Worn Well
Expert tips, styling guides, and lifestyle stories for your most-worn knits.
A Sensory Guide: What Cashmere Feels Like and How to Identify High-Quality Fiber
What does real cashmere feel like? How can you tell if it's truly exceptional? At Pura Cashmere, we’ve spent decades sourcing the finest fibers and designing pieces that feel as good as they look. ...
Read a sensory guide: what cashm...
How to Care for and Maintain Your Cashmere
Investing in cashmere means more than adding softness to your wardrobe, it’s about choosing well-crafted pieces that become part of your daily life, while supporting a more mindful, sustainable way...
Read how to care for and maintai...
Top 5 Best Summer Sweaters for Women in 2025: Lightweight & Stylish Picks
Summer sweaters are an easy solution to the season’s unpredictable shifts—morning breezes, late-night patio dinners, or an overactive thermostat. These light layers are designed to move with you, o...
Read top 5 best summer sweaters ...