Best-Sellers
New Product Drops
Year Round Knits redefined:
Cotton Fisherman Hoodie
Embrace the ultimate in comfort and style. experience the unmatched softness of 100% SUPIMA™ cotton hoodie, thoughtfully designed and a foundational piece of anyones wardrobe.
Quiet Confidence
Modern Layers, Enduring Essentials
Real Style, Real People
See how real people bring Pura to life with videos from our community, models, and behind-the-scenes moments pulled from across social media.
As Seen In
Worn Well
Expert tips, styling guides, and lifestyle stories for your most-worn knits.
Women's Fall Fashion Trends: The Timeless Striped Cotton Sweater
There’s something about the first crisp day of fall that makes you want to reach for a striped cotton sweater. The air turns cool, the light softens, and suddenly those lightweight layers you lived...
Read women's fall fashion trends...
Cashmere Travel Set: Wrap & Cashmere Travel Essentials
A well-curated cashmere travel set turns the challenges of modern travel into an exercise in comfort and style. More than just warm layers, these pieces are adaptable tools—perfect for a red-eye fl...
Read cashmere travel set: wrap &...
Why Is Cashmere So Expensive? Reasons Why Cashmere Is Costly
Short answer: Cashmere is expensive because the raw fiber is scarce, the yield per goat is tiny, and the path from mountain to sweater is painstaking. A cashmere goat produces only a few ounces of ...
Read why is cashmere so expensiv...