Bold & Vibrant celebrates color as a form of self-expression. This collection brings together striking hues and refined construction — sweaters made from premium cotton and pure cashmere that hold color beautifully and drape with ease.

From the Contrast Crew to the Polo V-Neck, every silhouette is infused with personality while maintaining Pura’s signature sophistication. Our palette of Barolo reds, Indigo blues, and modern neutrals was developed to stand out elegantly in every light. These pieces transition seamlessly from casual moments to statement dressing, pairing easily with denim, tailored pants, or skirts.

Giftable and unforgettable, each sweater arrives beautifully presented in our signature box. The Bold & Vibrant collection captures individuality through craft — proof that color and confidence never go out of season.